The Commercials’ third album their first for a new label is a curious hybrid: side one is made up of five re-recorded songs taken from the multitude of out of print compilations and split E.P.s that the Harrisburg Pennsylvania quartet released before their first two full-length albums. Rescuing the tracks is an excellent idea and their chops and recording budgets have both expanded to the point that songs like the chiming almost power-poppy ‘Six Weeks of April’ sound worlds better than their more skeletal early versions. The second half of the album is a concept album of sorts five interconnected songs charting the beginning and end of a relationship and they’re a remarkable leap from all of the Commercials’ previous work. Incorporating new-wavy keyboards more complex vocals greater dynamic shifts and a lyrical viewpoint that’s emotional without necessarily being ’emo ‘ these songs — particularly the outstanding ‘Vince is Dead’ — suggest that the Commercials are ready to move to a new level making It’s Not What You Say It’s How You Say It a transitional record that both closes one chapter of the band’s history and suggests an exciting new direction. ~ Stewart Mason Rovi<\/p>\n","protected":false},"excerpt":{"rendered":"
Originally released May 20, 2003<\/p>\n","protected":false},"featured_media":1060,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[7255],"product_cat":[4,16],"product_tag":[41],"class_list":["post-1059","product","type-product","status-publish","has-post-thumbnail","product_brand-creep-records","product_cat-compactdisc","product_cat-_creep","product_tag-41","pa_gtin-upc-ean-isbn-5282","first","onbackorder","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"\n